More and more fashion houses are targeting general audiences by launching affordable high-street lines. Fibre2fashion has reported today that Italian fashion house Ermanno Scervino will be launching an urbanwear line for young people aged 18 to 25.

The line featuring apparel for autumn/winter 2005 season is called “Scervino Street” and is produced by Italian clothing maker Avm. The collection will be available in stores across Europe, Asia and the US.