Sean P. Diddy Combs, who already runs a successfull menswear label and owns a fragrance brand, is planning to create a womens fashion line slated to debut in October.
The designer of “Sean John” wants to create outfits for popular and self-confident young women.
The hip hop artist says that he’s going to create a clothes that today's women could wear not only for the R’n’B parties, but also to work, romantic date, college, etc.
"It will be reflective of a contemporary lifestyle label that will reflect the diversity of the lifestyle of a young woman," he said in an interview.
"She'll have something to wear to work, to go out and in the evening and party with her friends, she'll have a pretty dress to go out on a date with, even laid-back and more sporty things."
P. Diddy whose inspirations comes from what is able to turn his head, stressed: "Enough class, but enough flair and flavor to be able to turn me on."