Ever since Russian tennisist Maria Sharapova had won Wimbledon, her entering fashion scene was just a matter of time. The leggy blond, who is reportedly working on her perfume, has signed up as a face of the Swiss sports-luxury brand Tag Heuer.

“We’re selecting her because she embodies Tag Heuer’s values of prestigue, precision and performance,”the company spokesman told Women’s Wear Daily

Earlier this week Tag Hauer, who also has sports stars like Tiger Woods and Formula 1 racer Kimi Raikonnen as its endorsers, has signed up Bollywood actress Sushmita Sen as its brand ambassador in India.