Famous fashion artist Stephen Burlingham has finally launched the first fragrance from the “Truly, Madly Deeply.” series The “Truly”scent first hit the stores two weeks ago at Takashimaya, the prestigious Japanese department store in New York City, FWD reports.

The great-great-grandson of the the founder of Tiffany & Co. Charles L. Tiffany, who already has designed jewelry for Cartier, fabrics and wallpaper for Brunschwig et Fils and precious metal accessories for Tiffany & Co., Stephen Burlingham has found the “absolutely perfect” fragrance together with Patrick de Givenchy.   

“Truly” contains fresh green floral chypre and comes in an emerald green hand blown curved glass bottle signed and numbered by Burlingham himself. The Eau de Parfum spray is set in a soft lambskin sleeve and retails for $175, while a luxe limited edition spray comes with a young crocodile skin sleeve and is priced like an art object - a cool $800.

After two-year work with a well-known fragrance house, Burlingham decided to create one of his own. His first attempt failed and he turned to France together with Givenchy where they sampled a great deal of submitted fragrances, finally landing the desirable scent.

"When the twenty (submitted fragrances) were represented to me, the sixth one I smelled was 'Truly' and immediately I knew I had found the fragrance I was looking for. It was absolutely perfect," he said.

“Madly and Deeply will follow with a separate launch, each "in its own time," said Burlingham. We won't launch 'Madly' until 'Truly' is well established. I want each fragrance to be able to stand on its own."