Aramis and Designer Fragrances, a division of The Estee Lauder Companies, announced that it will join forces with Donald Trump in a multi-year deal. The agreement establishes Mr. Trump, the icon of American businessmen, as the spokesperson for a new men's fragrance called Donald Trump, The Fragrance. The scent is slated for an exclusive U.S. launch in mid-November at Federated Department Stores, in time for the holiday retail season. Terms of the deal were not disclosed.

"We are excited to work with Mr. Trump, whose commitment to excellence and desire for perfection is unparalleled," said William P. Lauder, President and Chief Executive Officer, The Estee Lauder Companies. "Mr. Trump's extraordinary presence makes people take notice and ensures quality in all that he creates. We feel that Mr. Trump and Aramis are a winning combination of two global brands."

Mr. Trump is the very definition of the American success story. His fame grew with his fortune and now "Donald Trump" has become a mega lifestyle brand. From his real estate and hotel empires to the hottest reality television show of the moment, Donald Trump has found the secret to success.

"We are confident that men of all ages want to experience some part of Mr. Trump's passion and taste for luxury. His life is inspirational. People want to know him on every level. Now, with Donald Trump, The Fragrance, it can be an attainable reality," said Fabrice Weber, President of Aramis and Designer Fragrances.

"You'll never be successful if you sell a product you don't like and you don't believe in," stated Donald Trump. "My new partnership with Aramis and Designer Fragrances is huge. They are leaders in the industry. Donald Trump, The Fragrance, will be the best men's scent available and the must-have gift for the holidays."

Donald Trump, The Fragrance, will be available in a 100ml/3.4 oz bottle for the suggested retail price of $60.00 exclusively at Federated Department Stores beginning in mid-November.