R&B star Usher is making headlines these days, not as Grammy nominee, but as a self-proclaimed style icon. The singer wants to brand everything he wears, literally up to his own name.

According to Teen Hollywood, Usher is currently working with a top-designer (whose name, however, hasn’t been revealed) on his own range of watches. The designer reportedly wants to brand Usher’s style.

"I am making my own range of watches. I want to brand everything that I do -a shirt that I wear, a pair of pants, the way I wear a combination of clothes. But I also want more number ones!" Teen Hollywood quoted Usher as saying.