The Grammy nominee and the author of the hit-song “Burn” is currently interested in creating his own scent. Like pop-divas J Lo and Britney Spears he’s planning on releasing his own namesake fragrance.

Fashion projects seem to be on Usher's agenda lately. The artist has been working with a famous designer (one of the top whose name isn’t known yet) on his own fashion line of watches.

claims he knows what ladies actually like and what and how they want to smell like.

An insider said: "He knows what smells good on a woman and thinks he can come up with a great perfume."